the fashion founder
I help ambitious fashion founders turn ideas into thriving brands
with clear strategy structure and support.
After 6 years in the industry helping brands to grow from scratch, I know what it takes to create products that sell, build a loyal community of customers and stay profitable without burning out or spending tonnes of cash.
I help founders like you cut through the noise and build brands they’re proud of.
If you know you are made for more, and want to start your own clothing business, then
The Fashion Founder is for you.
THE FASHION FOUNDER
“I honestly don’t even know where to begin. Working with Charlotte has been such a game changer. I left the corporate world last year to go all in on my fashion brand, and I truly don’t think I could’ve done it without her support. The fashion industry is intense, and I don’t invest in people lightly. But working with Charlotte has been one of the most valuable decisions I’ve made on this journey.”
Tzila Zito, Founder of ZITO NYC
“I honestly felt I didn’t need a business mentor. This all changed after our first session where Charlotte completely shifted my mindset. Bring your notebook and an open mind because you will be leaving with clarity, inspiration and a newfound purpose.”
Jordan Samuels, Founder of Sixth Gear
“A year later, working with Charlotte is one of the best decisions I’ve made for my business. She’s helped me shift from feeling like a one-woman show to being part of a team and a wider community. I always had a vision. With Charlotte’s support, I now have a clear plan and the right steps, in the right order, to bring it to life.”
Louise Wilson, Founder of Lustre Leopard
“Working with Charlotte is like having a super knowledgeable brand founder in your pocket.”
Amy Snowdon, Founder of KOLO
Things clients say
CLIENT SUCCESS
CLIENT STORY / SÃO SWIM
Meet my incredible client, Amanda.
When Amanda first came to me, she had one thing.
A brand name.
And that's it.
As a proud Brazilian, she wanted to create a swimwear brand that celebrated her heritage.
São Swim was born from memories of Brazilian summers, micro bikinis, minimal tan lines and the confidence that comes with feeling completely like yourself.
She knew the feeling she wanted women to experience.
She just didn't know how to build the business around it.
At that point she had no designs, no factory, 0 audience and no products.
So we got to work.
Together, we found and shortlisted an ethical small batch factory in Indonesia, developed her first collection, refined her products and built a brand people couldn't stop talking about.
Fast forward to today...
✨ Over 12.1k followers on TikTok.
✨ 9.5k followers on Instagram.
✨ Collections that regularly sell out within days.
✨ The Onça bikini went viral across TikTok and Instagram and still sells out with every restock.
✨ Higher retail prices
✨ Stronger profit margins
✨ Customers who are happy to pay for the quality she's created.
Amanda turned São Swim from a side project into a real business generating consistent revenue.
She left her full-time job.
She flew to Bali on her own to oversee production with her factory.
She worked through the fear of charging what her brand was worth, stepped fully into her role as founder and CEO, and built a business she's genuinely proud of.
Watching founders grow in confidence is one of the best parts of my job.
So proud of you, Amanda. 💛
