Meet my awesome client, Bronagh...

 

Bronagh booked a discovery call with me on the 20th October 2022 to chat about the brand she wanted to launch. On this Call Bronagh told me she wanted to launch her sustainable swimwear brand in Summer 2023 and asked me if this was possible.

 

With only 8 months until the summer, I told her that it wouldn’t be impossible, but if she really wanted to make it happen, she would have to give it her all.

 

And boy she really did.

 

Moody Lemon launched in June 2023 and made over 80 sales on just launch night and sold out within the season.

 

Bronagh’s goals:

 

• Grow an online community

• Design and create a bespoke print for her swimwear collection

• Develop and manufacture with an ethical production partner 

• Sell through 50% of her stock in launch

 

The Methodology:

 

• Meet twice a month for strategy sessions to lay out the critical path

• Use of my industry contacts to outsource and delegate

• Set deadlines with small and actionable steps daily to meet them

• Use tried and tested frameworks and resources to get results

• Work efficiently to meet tight deadlines

 

How we collaborated over 8 months:

 

Business set up and foundations: 

 

• Mapped out a critical path and business plan

• Registered the brand with HMRC and got trademark approval

• Introduced to a number of industry contacts 

 

Design and product development: 

 

• Provided commercial perspective to design and product development

• Designed a collection with hand designed custom prints based on upcoming trends and market data

• Sourced and worked closely with a designer to create all technical design specs

• Sourced an ethical production partner 

• Sourced environmentally friendly fabrics and trims

• Flew to Bali to oversee print strike offs, sampling and production

• Streamlined supplier relationships for effective communication with overseas suppliers

• Created industry standard systems to streamline production 

 

Marketing and community:

 

• Identified the consumer profile for effective marketing strategy

• Frameworks for social media content creation and growth 

• Cultivated a community on social media and a mailing list in advance of launch

 

Sales: 

 

• Built an online shop from scratch

• Received an overwhelming response on launch night and following weeks

• Celebrated with a launch party in Manchester City Centre

• Sold over 50% of inventory in launch night

• Sold out within the season 

 

Founder support:

 

• Supported Bronagh with critical paths and time management to meet deadlines effectively without burning out

• Provided guidance and expertise with product development delays and challenges

• Identified gaps and areas for improvement and opportunity

 

This brand journey displays the power of collaboration and strategic consultancy in a start-up fashion brand. 

 

It shows the collaborative efforts in all areas brought remarkable results positioning Moody Lemon for another successful launch this summer. 

 

Bronagh,

You are inspiring and a show of what can truly happen when you’re a passionate founder with fire in your belly! 🍋✨

​

​

What Bronagh thought of The Fashion Founder...

​

Charlotte’s been an amazing catalyst in my fashion business journey, I was massively overwhelmed and found myself procrastinating from starting my own fashion brand because like a lot of people I just did not know where to begin. This is when a friend recommended the Fashion Founder and Charlotte to me.

 

On our first initial call I instantly felt a weight off my shoulders which was replaced with instant excitement to get started. Charlotte provided clear instructions to begin the initial start-up process assuring me that she would be available along the way for guidance, checking in with me regularly on calls and setting measurable, attainable goals.

Charlotte provided the fashion founder website and community group, the fashion founder website hosted an array of helpful resources which would include step by step instructions providing solutions instantly.

 

Additionally, Charlotte created a fashion founder group which was a lovely community of like-minded individuals pursuing the same goal as me, I found this particularly insightful as it helped me gain an understanding of what other founders were going through, facing similar obstacles, creating interesting conversations and overall deepening my understanding of the process as well as boosting moral.

Charlotte is definitely a fashion knowledge pro with great advice. Having her by my side whilst starting my fashion brand was the helping hand, I most definitely appreciated. She is encouraging and motivating whilst having an amazing calming, reassuring energy on days where you are feeling overwhelmed by the task ahead. The fashion founder was a huge part of starting my fashion business journey and for that I will be forever grateful to Charlotte.

Bronagh (Moody Lemon) x